Est. 1979 · Baghdad, Iraq
Five decades of trust in Iraq's cooling and power trade
AL Nuboogh Co., Ltd. for General Trading is the exclusive Iraqi agent for five global manufacturers, and one of the country's most established names in HVAC, refrigeration, and industrial parts.
Company History
Our Journey
From a single Baghdad storefront to a nationwide trading house — the milestones that shaped Nuboogh.
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1979
Founded in Baghdad
AL Nuboogh Co., Ltd. for General Trading opens its doors in Baghdad, supplying local air-conditioning parts and refrigerant tools to the Iraqi market.
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1993
Importing Internationally
Nuboogh begins sourcing directly from international manufacturers rather than local intermediaries, laying the groundwork for its later exclusive agency agreements.
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2008
Dubai Trading Arm Founded
Green Energy Trading L.L.C. is established in Dubai, giving Nuboogh a dedicated international trading base and strengthening its supply chain.
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2026
Nationwide Today
Nuboogh now operates seven branches across Baghdad plus offices in Erbil and Dubai, distributing roughly 30 brands and holding exclusive Iraqi agency for five of the world's leading manufacturers.
How We Work
Our Values
Authentic, Warrantied Products
As an authorized agent — not a reseller — every product we distribute is genuine, fully warrantied, and backed by the manufacturer.
Real Technical Know-How
Decades of hands-on HVAC and refrigeration experience mean our team can advise on the right part, not just sell one.
Stock Held In-Country
Compressors, refrigerant gas, water heaters and spare parts held in Iraq, so customers aren't waiting on slow international shipments.
Long-Term Partnerships
Many of our trade relationships span decades — we build for the long term, not the next invoice.
We're Always Looking for Great People
Nuboogh's growth has always come from the people behind it — explore current openings across our Baghdad, Erbil and Dubai teams.
View Open Positions